Top 5 Delivered Meal Kits and Specialty Foods Apps in Oceania: Q1 2025 Performance

In the first quarter of 2025, the delivered meal kits and specialty foods sector in Oceania saw varied performance across the top applications on a unified platform, combining both iOS and Android data. Here's a closer look at the trends:

Youfoodz: Custom Meal Plan experienced a consistent increase in weekly downloads, starting at around 3.9K at the beginning of January and peaking at approximately 6K mid-February. The app maintained a stable presence in the market, despite no recorded revenue for the period.

HelloFresh: Meal Kit Delivery showed a gradual decline in weekly downloads from 4.1K to 3.3K by the end of March. However, its weekly active users saw a significant rise, starting from 47.3K and reaching up to 76.4K by mid-March, indicating strong user engagement.

EveryPlate: Cooking Simplified had a fluctuating download pattern, with numbers ranging from 1.1K to 2.1K. Active users varied similarly, peaking at 10K in mid-February before dropping to approximately 4.8K by the end of March.

Vivino: Drink The Right Wine recorded steady revenue figures, averaging around $2K weekly. Downloads showed a slight decrease from 1.5K to 1.1K throughout the quarter, while active users remained relatively stable, with minor fluctuations around 10K.

Marley Spoon had consistent weekly downloads, starting at 833 and peaking at 1.4K by mid-February. Active users also remained steady, with figures around 7.6K to 8K during the quarter.

These insights, derived from Sensor Tower data, reveal the dynamic nature of the meal kit and specialty foods market in Oceania. For further details and more comprehensive analytics, visit Sensor Tower.